Beyond Benchmarks 2025

Help us provide the startup community with the metrics that matter.

Hello friends,

In 2024 we launched Beyond Benchmarks, quantifying the most critical performance metrics across the B2B SaaS industry. This year we’re doing it again!

We are conducting this research with our partners at Benchmarkit to provide executives and investors free access to the latest industry benchmarks including:

• Growth Rates

• Operating Profitability

• Customer Acquisition Cost Efficiency

• Customer Lifetime Value to CAC Ratio

• Gross Revenue Retention & Net Revenue Retention

• Subscription & Services Gross Margin

• ARR:FTE

• AI Trends and Usage

The survey will take < 10 minutes to complete. All information provided will be held confidentially and aggregated anonymously.

We would be honored if you would participate, and we’ll be giving away several $100 gift cards at random as thanks.

If you’re not the right person to provide this data, we’d appreciate if you would forward this email to the person who is.

Thanks for your support of Emergence, and stay tuned for more news and updates in the weeks ahead.