Introducing Surfacing: EmCap's new newsletter
Issue 001
This is the first edition of Surfacing, Emergence Capital’s new monthly newsletter. Subscribers receive the most relevant news, thoughts, trends, and jobs in the B2B SaaS ecosystem each month. Subscribe below to get the newest edition in your inbox.
🔦 FEATURED CONTENT
Event-Driven Systems: The Next Wave of Customer Engagement
By Wenz Xing, Associate at Emergence, and Joe Floyd, General Partner at Emergence
When cloud-based customer relationship management (CRM) software was built in the early 2000s, the only interaction layer between a company and its customers was the sales representative. As such, the specific job to be done was narrowly focused on being a place to record the following: customer names, sales representatives who owned those customer relationships, and subsequent calls between those two parties.
Over the course of the next two decades, the world completely changed. The mainstream adoption of mobile devices enabled mobile websites, e-commerce shopping carts, SMS, chatbots, and many more ways that customers can engage with a company before they are actually ready to buy a product or service. These “events” are typically time-series data and represent the implicit ways in which customers are interacting with a company. Oftentimes, there is not even a human sales rep on the other side of that interaction, but rather a digital surface area.
What’s crazy about this—and where we think the next big opportunity is— is that none of this surface area is being recorded by the traditional systems of record today.
🚀 GO-TO-MARKET ADVICE
Founders, It’s Time to Get Maniacal About Pipeline
By Doug Landis, Growth Partner at Emergence
During difficult economic environments, founders need to focus on two things: retaining existing customers and generating pipeline. In our latest two-part series, we dive into what founders need to know about pipeline and how to manage pipeline in a downturn.
Reach out to doug@emcap.com with any questions.
🌟 THE LATEST
More thoughts from the month
Playbook for Retaining Customers in an Economic Downturn | By Gillian Heltai, Operator in Residence at Emergence, and Jake Saper, General Partner at Emergence
BizOps: What It Is, and Why Early-Stage Companies Should Hire For It | By Yazan “Yaz” El-Baba, Senior Associate at Emergence
📰 PRESS
Our team featured in the news
Forbes | Forbes Midas List VC Hints Funding Winter Could End By 2025 featuring Gordon Ritter
Business Insider | 12 VCs reveal the ways they are telling their tech startups to slash costs and preserve cash amid the economic downturn featuring Jake Saper
Inc. | 5 Things Startups Must Do to Survive the Capital Freeze featuring Gordon Ritter
Business Insider | 24 important people to know if you want a job in VC featuring Tammy Han
💸 PORTFOLIO NEWS
New funding for Crunchbase, Whistic, and Maze
Crunchbase looks to grow its database of startups with $50M in new cash
Vendor Security Leader Whistic Announces $35 Million Series B Funding Round
Maze raises $40M to help facilitate software product research
🔮 PORTFOLIO JOBS
Looking for your next role?
Check out the open opportunities at our portfolio companies.
GTM & Business Operations
Convex — Director of Customer Success (Remote or SF)
Forma — Director of Customer Success (Remote)
Mezmo — Director of Growth Marketing (Remote)
Zipline — Director of Revenue Operations (Remote)
Eng, Product & Design
ASAPP — Sr. Director/VP, Data & Analytics (SF, NYC, Bozeman, or Remote)
Insightly — Director of Engineering (Remote or Canada)
Maze — Head of Data (Remote)
Zipline — Director of Product Design (Remote)
G&A/Operations
Convex — Director of Accounting (Remote or SF)
Gusto — Head of Talent Operations (SF, Denver, NYC, or Remote)
project44 — SVP Finance (Chicago)
Regal Voice — Sr. Director of Finance (New York)
Retain — Head of Finance (SF or Remote)
We have ~1,483 open roles on our portfolio jobs site. Check them out!
👀 EMCAP HAPPENINGS
The latest events and gatherings from the EmCap team
⚡️ Welcome to the team, Cristina and Sneha! We’re excited to introduce two new team members to the EmCap family. Cristina Ashbaugh joins Emergence as our Head of Content and Sneha Chidambaram as our newest Associate.
We’re hiring another associate! Read more and apply here.
A few weeks ago, we held our annual Fun Day in the Bay Area. This year, we did a highly competitive scavenger hunt around San Francisco and ended the day with a boat cruise around the beautiful bay. (It may not have been warm but it was sunny☀️!)
