The UX decisions that make or break Gen AI
Opinion from design & engineering leaders, new features from Zoom, open roles, and more
Your Success with Generative AI May Come Down to These UX Decisions
By Jake Saper, General Partner, and Jessica Cohen, Associate
As generative AI applications continue to proliferate, many of the founders and product designers we’ve spoken to are wondering what AI UX is best to use and when.
To help, we spoke with 10+ product and design experts at Notion, Guru, Ironclad, Retool, Maze, and more, who are on the leading edge of all this. The result? A helpful framework for assessing which UX is best depending on the amount of clarity you have on your user’s goals.
Generative AI is, of course, rapidly evolving. And so are its UX deployments in SaaS applications. Countless important questions are still being answered, including how to build UX to maximize trust, given AI’s tendency to hallucinate.
We’re hoping to continue to create an ongoing conversation with builders across the ecosystem to share learnings as we go. To that end, we’d love to hear from folks who are actively deploying AI in their UX’s. What in this piece resonated? What didn’t? Other important learnings you’ve had thus far? Reach out to us at jake@emcap.com and jessica@emcap.com.
Our team featured in the news
Forbes | Three CEOs And A Venture Capitalist On Generative AI’s Benefits Versus Price featuring Jake Saper
“As long as Salesforce can charge on a per-seat basis, startups will have trouble competing against the incumbent. If the startup can charge the customer based on outcome — assuming the supplier and the customer can agree on proof of value — it could disrupt the incumbent. Intercom — maker of Fin, an AI bot that resolves customer service problems — charges users $1 for each successful support ticket resolution. If there is no resolution, they don’t pay. This pricing model aligns incentives between the provider and the customer. If you charge on a per-seat basis the incentives could be misaligned.”
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Portfolio news
Maze’s annual (free!) conference for product people is coming up on September 19th. Learn more and register here.
Zoom launched Clips, their newest product that makes it easy to record, edit, and share video internally and externally. As TechCrunch put it, this product is perfect for employees who are meeting-averse, since it allows users to asynchronously capture, edit, and share short video clips without having to hop on a call.
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